Wear our Brave and Determined apparel

to support those who need early intervention life saving counselling.

100% of our profits go straight to those who desperately need counselling.

Free Shipping over £50


34% of people who see a doctor in the UK about their mental health DON'T receive the help they need.

Our latest releases


We're in a crisis

Services are overwhelmed, costs are spiralling and the mental health of the world is in peril.

The Brave and Determined Company exists in an attempt to change this.

Our model is simple: We take the profits generated from sales of our quality, stylish and affordable clothing and accessories and use them to give people access to essential counselling services.


That means every time you make a purchase from the Brave and Determined Company (BaD Co) you help someone access lifesaving counselling services. Wear BaD, do good.

Join our 300/4/300 Challenge

300/4/300 is all about raising £300 from 300 people to provide early intervention life saving counselling, for 300 people.


Get involved and help us out on achieving this goal!

BaDCo 300 for 300 tshirt

300/4/300 T-Shirt


The REALLY BaD Mental Health Podcast

Three great friends from a Crossfit gym in rural Dorset are trying to break the stigma around mental health by talking about the up's and down's of life.

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